The website uses cookies to improve the use of the website. We do not share the information we receive with third parties without your consent. By continuing to use this website, you consent to the use of cookies.
How to attract clients to a logistics company
The logistics market is changing rapidly and outdated schemes for attracting customers are no longer effective. Every mistake in promotion can result in budget losses and customers who will leave to competitors.
In this article, together with the specialists of LLC «FabriQuanta», we have analysed the key steps that allow you not only to save money, but also to actively scale your business while others miss their chances.
In this article, together with the specialists of LLC «FabriQuanta», we have analysed the key steps that allow you not only to save money, but also to actively scale your business while others miss their chances.
Tidy up the website
Imagine you go to a logistics company's website and it's not clear. Would you work with them? Of course not.
What should be on the site:
Tip: make sure the site loads quickly and the design is adapted for mobile devices.
Contextual advertising
Contextual advertising on Google is an opportunity to get your website to the top of the search results. But if you set it up poorly, your money will fly nowhere.
How to proceed:
Tip: test with small budgets before launching large advertising campaigns.
Be active on social media
Some people think that promoting a logistics company on social media is not effective. This is a mistake. People spend a lot of time on Instagram, Facebook and other platforms. If you're not there - you don't exist.
What to do:
Imagine you go to a logistics company's website and it's not clear. Would you work with them? Of course not.
What should be on the site:
- A cost calculator - the customer needs to quickly understand how much shipping costs.
- Shipment tracking - the client needs to see where his goods are now.
- Licence information - show that you work officially.
- Testimonials and case studies - people like to learn about a product through other people's experiences.
Tip: make sure the site loads quickly and the design is adapted for mobile devices.
Contextual advertising
Contextual advertising on Google is an opportunity to get your website to the top of the search results. But if you set it up poorly, your money will fly nowhere.
How to proceed:
- Identify key queries, such as: ‘trucking [City A]-[City B]’, “trucking in [City X]”, “logistics company inexpensive”.
- Set up targeting by geography and use your unique advantages (fast delivery, low prices, special conditions).
- Constantly analyse your competitors: disable ineffective keywords, test different ads.
Tip: test with small budgets before launching large advertising campaigns.
Be active on social media
Some people think that promoting a logistics company on social media is not effective. This is a mistake. People spend a lot of time on Instagram, Facebook and other platforms. If you're not there - you don't exist.
What to do:
- Keep an account with news, promotions, case studies of your company. Show how you deliver, post testimonials from satisfied customers.
- Engage your audience: ask questions, conduct surveys, post photo reports from loading and unloading.
- Run targeted advertising. Set it up, for example, for small and medium-sized business owners who need trucking services.
Content marketing
Customers trust companies that share knowledge more.
What to write:
Tip: publish content not only on the website, but also on social networks.
Customers trust companies that share knowledge more.
What to write:
- Useful articles like ‘How to choose a logistics company’ or ‘5 ways to save money on trucking’.
- Case studies like ‘How we delivered 50 tonnes of cargo from China in 3 days’.
- Recommendations. For example, ‘What is important to know when shipping frozen food’.
Tip: publish content not only on the website, but also on social networks.
Share cases: show your credibility
People love stories. If you show how you help customers solve their problems, new customers will come to you.
What to tell:
Tip: publish case studies on your website, in social networks, and sometimes do mailings to your client base.
The current situation in the world offers logistics companies good potential for growth. While someone is wasting time on cold calls and other outdated methods, you can build a competent strategy and take customers from under the noses of your competitors. The key is to act quickly and use tools that really work.
People love stories. If you show how you help customers solve their problems, new customers will come to you.
What to tell:
- How you helped a customer save money on logistics.
- How you quickly delivered a shipment to a hard-to-reach region.
- How you solve non-standard tasks or find a way out in difficult situations.
Tip: publish case studies on your website, in social networks, and sometimes do mailings to your client base.
The current situation in the world offers logistics companies good potential for growth. While someone is wasting time on cold calls and other outdated methods, you can build a competent strategy and take customers from under the noses of your competitors. The key is to act quickly and use tools that really work.
Contact us
Email
Addresses
Ukraine, 61046 Kharkiv region, Kharkiv, Nemyshlyansky district, Alexandrovsky avenue, 2-A
© All Rights Reserved. 2024 "FabriQuanta" LLC