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Visual marketing. For tired eyes and big sales
Drawings on the walls of ancient caves, frescoes, amulets, engravings... Since ancient times, people have tried to visualise their feelings and emotions. The human brain processes images 60,000 times faster than text. As a result, visual content is shared more often and more widely than any other form of content on the Internet, giving it a greater reach.
Advertising that deliberately highlights and persistently invites you to view more information is seen as ineffective and annoying. However, native ads that blend seamlessly into a website's design are more engaging than traditional media ads.
Images
An online shopper cannot feel the product, judge its colour, smell, shape, 'get' it tactilely. That's why a good visualisation of the product is so important. The more different photos and videos a visitor can see when choosing a product, the longer they will stay on the site. This user behaviour increases the site's search engine ranking.
Infographics
An infographic is a visual representation of complex data or statistics in a convenient and understandable form. It can be a combination of data, graphs, charts and tables.
Use infographics to gather the information you need in one place, creating visual and interesting content. Infographics have the highest retention rate at 41.5 percent. The information you choose to include in your infographic should be accurate (peer-reviewed sources are ideal) and relevant. Sometimes even the most seemingly mundane statistics can be seen in a different light when presented as an infographic. It's easier to do this with LLC «FabriQuanta».
An online shopper cannot feel the product, judge its colour, smell, shape, 'get' it tactilely. That's why a good visualisation of the product is so important. The more different photos and videos a visitor can see when choosing a product, the longer they will stay on the site. This user behaviour increases the site's search engine ranking.
- Product information should include: dimensions, the material it is made of, weight and measurements.
- Place clear product images that can be enlarged up to 1024x768 pixels.
- The colour of the product on the website should be the same as the one the customer will receive.
Infographics
An infographic is a visual representation of complex data or statistics in a convenient and understandable form. It can be a combination of data, graphs, charts and tables.
Use infographics to gather the information you need in one place, creating visual and interesting content. Infographics have the highest retention rate at 41.5 percent. The information you choose to include in your infographic should be accurate (peer-reviewed sources are ideal) and relevant. Sometimes even the most seemingly mundane statistics can be seen in a different light when presented as an infographic. It's easier to do this with LLC «FabriQuanta».
Videos
Did you know that adding a video to your homepage can increase your website's conversion rate by 86%? There are many types of video that can improve your business: instructional videos, animated explanations, visualised customer testimonials.
94% of online users watch how-to videos to learn more about a product or service. 88% make a purchase decision after watching a brand video.
Visuals, images and videos increase engagement. But if you're just starting out in e-commerce and don't know how to create videos for your website, «FabriQuanta» LLC offers the following advice:
Looped GIF images that repeat over and over are another option for small and effective videos on an e-commerce site.
Did you know that adding a video to your homepage can increase your website's conversion rate by 86%? There are many types of video that can improve your business: instructional videos, animated explanations, visualised customer testimonials.
94% of online users watch how-to videos to learn more about a product or service. 88% make a purchase decision after watching a brand video.
Visuals, images and videos increase engagement. But if you're just starting out in e-commerce and don't know how to create videos for your website, «FabriQuanta» LLC offers the following advice:
- Record a video review of the products offered on your website using an ordinary smartphone with a good camera.
- Find a product video on YouTube and put it on your website by copying the embedded code.
- Find a stock video that best fits the theme and material of your ecommerce site.
Looped GIF images that repeat over and over are another option for small and effective videos on an e-commerce site.
360°
Panoramic images are the new trend in e-commerce. This format grabs attention. The buyer can examine the product, zoom in, rotate elements, see the product from all sides.
Gallery of popular products: 360˚ virtual showroom technology allows you to fully immerse yourself in the space and visually familiarise yourself with the product.
Panoramic images are the new trend in e-commerce. This format grabs attention. The buyer can examine the product, zoom in, rotate elements, see the product from all sides.
Gallery of popular products: 360˚ virtual showroom technology allows you to fully immerse yourself in the space and visually familiarise yourself with the product.
Social media
Social media is a great way to interact with your audience and get feedback. According to Twitter, tweets with video get 10 times more attention than tweets without video. The same is true for Instagram and Facebook.
Visual content engages your audience and encourages them to learn more about your brand - it's a powerful marketing tool. Instagram's and Facebook's built-in features allow you to shoot video directly on the platform without expensive equipment or lengthy photo shoots.
In most cases, the result of a successful advertising campaign is the right creative. Simply structured visual content cannot go unnoticed. It generates interest and can go viral. A good image, meme or video 'brings' customers to the website, 'sells' goods, 'promotes' ideas and brands.
Social media is a great way to interact with your audience and get feedback. According to Twitter, tweets with video get 10 times more attention than tweets without video. The same is true for Instagram and Facebook.
Visual content engages your audience and encourages them to learn more about your brand - it's a powerful marketing tool. Instagram's and Facebook's built-in features allow you to shoot video directly on the platform without expensive equipment or lengthy photo shoots.
In most cases, the result of a successful advertising campaign is the right creative. Simply structured visual content cannot go unnoticed. It generates interest and can go viral. A good image, meme or video 'brings' customers to the website, 'sells' goods, 'promotes' ideas and brands.
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